Driving Smarter Growth with Commercial Tire

How Fusion partnered with Commercial Tire to scale marketing across four states and 55+ locations, from brand strategy and media to digital transformation and store launches.

Growth That Demanded More

In 2013, Commercial Tire was expanding fast across the Pacific Northwest. With growth came new challenges: how to scale marketing, manage dozens of vendors, and create a unified brand across a rapidly growing footprint. They didn't need just another vendor. They needed a strategic partner who could move with them. That's when they turned to Fusion. More than a decade later, we're still rolling together.

Built for the Long Road

From the beginning, we have worked hand-in-hand with Commercial Tire as they grew from a regional presence into a multi-state operation with over 55 locations across Idaho, Oregon, Washington, and Utah. As the brand evolved, so did our role, from campaign development to full-scale strategy, brand leadership, and digital transformation.

Our role included:

• Customer research and market segmentation
• Website strategy, UX updates, and digital planning
• Brand positioning and creative execution
• Full-funnel media strategy, planning, and buying
• Store launch support and grand opening campaigns

Marketing Leadership Without the Overhead

As Commercial Tire scaled, so did the marketing complexity. Over time, we've truly fused our teams, with dedicated Fusion leadership in their building weekly, working alongside their team to keep strategy aligned and execution moving. The result: a more efficient, aligned, and data-informed approach to marketing without the cost or complexity of keeping or building it all in-house.

Our marketing services covered:

• Strategic marketing and budget planning
• Go-to-market strategy and rollout
• Campaign development, reporting, and optimization
• Social and digital strategy
• Creative development and production
• Cross-channel execution and project management

A Long-Term Partner in Performance

Through leadership transitions, market expansion, and shifting customer expectations, we have remained a constant, adapting alongside the Commercial Tire team and delivering results built to last. Together, we've built a marketing model that scales with growth, stays cost-effective, and drives impact across the business.