Madison Mueller

Madison Mueller is a Marketing Program Manager at Fusion, serving as the embedded day-to-day marketing lead for her clients. Before moving into this role, she worked in digital media buying and then as an analyst and coordinator for Fusion's Insights and Implementation teams. That background gives her a full view of how campaigns are built, measured and delivered, so she can align internal processes with client needs. Madison writes about what happens between the plan and the launch, and how clear process and communication keep good strategy from getting lost in execution.