Becki Woodbury

Becki Woodbury is President and Managing Director of Fusion. She sets the agency’s direction and leads teams built on shared accountability for client results. She has spent 25 years building marketing strategies that help businesses grow, across B2B, B2C and mixed models in industries from retail, financial services and automotive to agriculture, technology and entertainment. That range taught her that a lesson from one industry is often exactly what another needs. Becki values business relationships built on collaboration and transparency. She spends much of her free time serving on community boards. She writes about marketing strategy and growth, especially how lasting strategic principles hold up as tactics and channels continue to change.