Adrian Rodriguez

Adrian Rodriguez is Director of Strategy at Fusion, where he leads the embedded marketing team and provides strategic direction to client owners and executives, so marketing runs like a business function tied to measurable goals rather than campaign outputs. He brings nearly 20 years in marketing, sales, and business development, from leading marketing and retail sales for a regional tire and automotive service company to building a customer acquisition process adopted globally by an equipment manufacturer. He has also taught professional selling and advertising agency management at Boise State. Adrian writes about marketing leadership and strategy, and mostly about two questions: who should be steering marketing as a company grows and how marketing supports the overarching business strategy. Past writing includes The Marketing Balance, about the pressures on midsize marketing teams.